GKV has strong capabilities and decades of successful experience in the health care arena. We’ve faced many marketing challenges, from driving enrollment and building a brand in expansion markets to turnaround situations and new product launches. Selected by CMS to launch the Medicare Prescription Drug Program, GKV has deep experience engaging Baby Boomers and Medicare beneficiaries in local, regional and national health plans and providers. We have created successful direct-to-consumer programs for plans from coast to coast. And we have worked with Medicaid plans across the country to drive enrollment.
Our staff understands the regulatory environment and has experience developing effective, but compliant, marketing materials. Having worked with companies that provide insurance and managed care products, as well as those that deliver health care services and prevention programs, we have a 360-degree view of the system. Our team understands how to deliver successfully against the target audiences that are important to you now, and those you may focus on in the future of this dynamic and challenging environment you operate in.
GKV was doing Mobile Marketing long before the smartphones took over. Mobile…as in on wheels. We understand the importance of a one-on-one conversation every now and then. We go and speak to consumers where they live, work, pray and play.
Does GKV have Direct Marketing experience? Just a little. The term Direct in the marketing sense used to mean mail. And mail used to mean postal. But lots has changed, and GKV has changed with the times. Explore our Portfolio for a snapshot of our recent “Direct” campaigns. Here’s a snapshot of our 2016 AEP by the numbers.
Actually, at GKV we care more about Results than Recognition. But we don’t frown upon a creative accolade every now and then. In the last few years we’ve managed to take home our share of gold and silvers, and even a Best in Show.