GKV has strong capabilities and decades of successful experience in the health care arena. We’ve faced many marketing challenges, from driving enrollment and building a brand in expansion markets to turnaround situations and new product launches. Selected by CMS to launch the Medicare Prescription Drug Program, GKV has deep experience engaging Baby Boomers and Medicare beneficiaries in local, regional and national health plans and providers. We have created successful direct-to-consumer programs for plans from coast to coast. And we have worked with Medicaid plans across the country to drive enrollment.