Health @ GKV | brent.williams
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Author: brent.williams

Well, if you're like me, you were excited to hear that the Medicare Advantage open enrollment period (OEP) is back for 2019. As of January 1, 2019, an individual enrolled in an MA plan has the opportunity to make a one-time election to switch to...

Consider this: Ten health care organizations now hold 67% of individual Medicare Advantage market share, including HMO, PPO and HMO-SNP products. And that doesn’t include Blue Cross Blue Shield plans with another 3.2 million Medicare Advantage members, another 19%. Most of these organizations have deep pockets and aren’t shy...

GKV, one of the mid-Atlantic’s largest integrated marketing firms, today announced a new client, Brown & Toland Physicians, a California-based medical group with a leading network of independent doctors delivering personalized, high-quality, affordable health care to the San Francisco Bay Area. “GKV has been working with...

Today’s Medicare beneficiaries are now digital-savvy consumers who spend more time online and on social media networks than ever before. And most Medicare plans are trying to capitalize on this opportunity by investing additional media dollars and resources to boost their online presence. But you need...

Ten thousand baby boomers a day are aging into Medicare. It can’t be business as usual. You need to throw away the old playbook and prove that you understand the attitudes and preferences of a generation of smarter, healthier and more media-savvy men and women...

GKV, one of Baltimore’s largest integrated marketing firms, has been chosen as Agency of Record for AbsoluteCARE, an innovative population health management company with centers in Atlanta, Ga., and Baltimore, Md. GKV will begin working immediately to develop the brand’s position and messaging for each of...