Health @ GKV | Blog
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GKV, one of the mid-Atlantic’s largest integrated marketing firms, today announced a new client, Brown & Toland Physicians, a California-based medical group with a leading network of independent doctors delivering personalized, high-quality, affordable health care to the San Francisco Bay Area. “GKV has been working with...

Today’s Medicare beneficiaries are now digital-savvy consumers who spend more time online and on social media networks than ever before. And most Medicare plans are trying to capitalize on this opportunity by investing additional media dollars and resources to boost their online presence. But you need...

Ten thousand baby boomers a day are aging into Medicare. It can’t be business as usual. You need to throw away the old playbook and prove that you understand the attitudes and preferences of a generation of smarter, healthier and more media-savvy men and women...

GKV, one of Baltimore’s largest integrated marketing firms, has been chosen as Agency of Record for AbsoluteCARE, an innovative population health management company with centers in Atlanta, Ga., and Baltimore, Md. GKV will begin working immediately to develop the brand’s position and messaging for each of...

A common question we’ve been asked by many Medicare Health Plans recently: “Is it worth the effort and cost to include Business Reply Cards/Envelopes (BRC/BRE) in prospect mailings?” We hear the same reasons over and over: “We don’t close as many BRC leads.” “Removing them will help...