About This Project
Health Alliance provides Medicare Advantage plans to beneficiaries in Illinois, Iowa and Washington. The plan was expanding service area coverage and needed to drive enrollments for the upcoming Annual Enrollment Period. Past advertising campaigns did little to distinguish them from the strong national and local plans that competed in their markets.
GKV was hired and immediately went to work by creating a Brand Response campaign, “Just Seems Right.” The campaign demonstrated that Health Alliance shared the same values as their members and reinforced the company’s connection to the communities it serves. Executed as a fully integrated campaign that included TV, radio, direct mail, print and digital channels, the advertising immediately resonated with Medicare beneficiaries and cut through the clutter of a crowded Medicare marketplace.