Health @ GKV | Premier Health Plan
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About This Project

When Premier Health, the largest health system in southwest Ohio, recently entered the insurance business, they called on GKV to introduce their new Medicare Advantage product during the annual enrollment period. GKV developed an integrated, multi-channel campaign that included: a 4-step direct mail campaign, radio, outdoor, digital, direct TV, print and an outreach program consisting of more than 40 events targeting Medicare-eligible adults. The campaign succeeded in increasing awareness and generated substantial enrollment in year one, nearly doubling the initial enrollment goals.